I heard a phrase on TV the other day that really pressed my Grumpy Old Man button. In short it was a term uttered by a make-up artist on some crud TV show who said words to the effect of;
'its not simply make-up, it is facial architecture'.
Er, no its not. It is make-up. Facial architecture does not exist.
If you say it is a legitimate description then I will start to redefine everything I do thusly:
Having a shave - Bristle harvesting
Showering - Skin valeting
Going for a dump - Faecal engineering